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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
~ Steve Jobs

Design is not just what it looks like and feels like. Design is how it works.
~ Steve Jobs

Why join the navy if you can be a pirate?
~ Steve Jobs

.. almost everything ? all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
~ Steve Jobs

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
~ Steve Jobs

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
~ Steve Jobs

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
~ Steve Jobs

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
~ Steve Jobs

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
~ Steve Jobs